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Alexander, Ibrahim Ngashang (2020) The influence of technological innovations on organization's competitive advantage: Case study on Irish food retail company (Tesco). Masters thesis, Dublin, National College of Ireland.
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Abstract
It is without a doubt to say that past researchers have carried out research on the subject matter: Technological Innovation and its influence on Competitive Advantage but little or nothing had been on the subject matter. Thus, this study sees it as a need to carry out research on this subject using Irish food Retail Market and adopting Tesco which is one of the leading retail outlets as case study. with the aim to achieving this broad objective, other specific objectives were formulated and subsequently research questions and hypothesis.
The study carried out an extensive literature review on the subject matter, went further to carry out survey with the aid of questionnaires. Questionnaires were distributed to customers, friends and management of Tesco with the aim to finding out whether or not Technological innovation has helped Tesco gain relevance in the competitive market. Responses gotten from respondents via questionnaires were converted into data using simple percentage and frequency tables while hypotheses test were carried out with the aid of SPSS (Statistical Packages for Social sciences). Result gotten from both survey and test showed that relationship exists between Technological Innovation and Competitive Advantage with 90.4% and 79.4% which is high showing that indeed Technological innovations such as POS machine, website, online app among others have all contributed to the success of the firm. The result gotten from the study reveals that Technological Innovation has positive influence on Competitive Advantage.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | T Technology > T Technology (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Competition > Competitive Advantage H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Food Industry |
| Divisions: | School of Business > Master of Science in International Business |
| Depositing User: | Dan English |
| Date Deposited: | 09 Feb 2021 16:01 |
| Last Modified: | 09 Feb 2021 16:01 |
| URI: | https://norma.ncirl.ie/id/eprint/4717 |
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