NORMA eResearch @NCI Library

Effect of Technological Innovation on New Product Development. (A study of Guinness Nigeria)

Olajuyigbe, Segun Michael (2020) Effect of Technological Innovation on New Product Development. (A study of Guinness Nigeria). Masters thesis, Dublin, National College of Ireland.

[thumbnail of Master of Science]
PDF (Master of Science)
Download (603kB) | Preview


The main purpose of the dissertation is to determine the effects of technological innovation on new product development: a case study of Guinness Nigeria. New product development is a competitive advantage resource widely impacted by different strains of technological innovation that this paper aims to establish and analyze. Innovation has become a critical element for many organizations in the brewing industry to sustain competitive advantage more so in today’s competitive environment.

A qualitative case study approach is used in this research to study and discuss the critical role of innovation and its impact on new product development in the organization Guinness Nigeria. Data is collected through the use of primary research in the form of a questionnaire to various managers at different levels in the organization. Semi-structured interviews are used to gather information from low-level management employees at Guinness Nigeria. The summary of data collected is integrated to identify and analyze the effects of technological innovation on new product development.

Theoretical data and concepts from existing literature were used in the assessment of the research questions and objectives to provide a rich explanation for the research purpose. The research provides a better understanding of how technological innovation in new product development drives competitive advantage for companies like Guinness Nigeria to survive the increasingly volatile and competitive beer market.

The study highlights the impacts of innovation on strengthening new product development processes undertaken by the case company. The results indicate that technological innovation has direct on new product development and a positive impact on the company’s development processes streaming down to the organization’s performance. The study results contribute immensely to existing knowledge of integrating innovation and new product development in the brewing sector. Opportunities for further research are presented including the potential companies forego by assuming innovation in production processes. Other opportunities include the potential to test the implementation of new product development while embracing a hundred percentage innovative technologies in production.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business > Master of Science in Management
Depositing User: Dan English
Date Deposited: 06 Feb 2021 12:27
Last Modified: 06 Feb 2021 12:27

Actions (login required)

View Item View Item