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Dillon, Robert (2020) The Benefits of Accepting Card Payments Within Ireland: A Small to Medium Enterprise Perspective. Masters thesis, Dublin, National College of Ireland.
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Abstract
This research aimed to investigate how small businesses within Ireland are adapting to modern payment methods such as card and mobile phone payments. Much of the literature reviewed within this work is consumer focused as consumers drive the success of a business. As a result, this work followed a similar philosophy but with a focus on an Irish context, which has not been covered significantly from an academic standpoint. The research conducted included a quantitative survey of 153 participants and two qualitative semi-structured interviews with small business owners. Once data had been gathered, analysis was conducted, and the final determination found that consumers are moving at a significant speed to digital payments. Use of cash among consumers is retracting to the point of choosing not to do visit a cash-only business if an alternative business is available. As a result, this research found that businesses should adapt and promote modern payment methods to their customer base.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce > Electronic Commerce H Social Sciences > HD Industries. Land use. Labor > Small Business Sector |
| Divisions: | School of Business > Master of Science in Management |
| Depositing User: | Dan English |
| Date Deposited: | 04 Feb 2021 12:30 |
| Last Modified: | 04 Feb 2021 12:30 |
| URI: | https://norma.ncirl.ie/id/eprint/4656 |
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