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An assessment of the key factors in the uptake of mobile banking apps

Kieran, Ronan (2019) An assessment of the key factors in the uptake of mobile banking apps. Masters thesis, Dublin, National College of Ireland.

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Purpose: To investigate a person’s intention to use mobile banking applications. Frameworks of Technology Acceptance Model and Innovation Diffusion Theory used to test perceived use, perceived usefulness, compatibility with lifestyle, attitude to trust, perceived risk and behavioural intention to use from the aspect of Age and Gender.

Structure: A quantitative approach was used, via a web-based survey. A questionnaire used closed question format to gather the data. The sample was made up of persons above 18 years of age.

Value: Gender and Age factors will bring an alternative view and will allow developers, marketers and applications builders understand the issues that prevail as barriers to uptake of mobile banking application.

Conclusion: The results have shown that under 8 of hypothesises reviewed it is concluded that gender and age do not differ and only 2 that of Perceived Ease of use and Compatibility with lifestyle both for age reject the hypothesis.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HG Finance > Banking > E-banking
Q Science > QA Mathematics > Computer software > Mobile Phone Applications
T Technology > T Technology (General) > Information Technology > Computer software > Mobile Phone Applications
Divisions: School of Business > Master of Science in Management
Depositing User: Caoimhe Ní Mhaicín
Date Deposited: 23 Oct 2019 09:11
Last Modified: 23 Oct 2019 09:11

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