NORMA eResearch @NCI Library

A Study of finished goods inventory management of FMCG products in the South Indian market after the implementation of Goods and Service Taxation

Kathiresan, Subramanya Abiram (2019) A Study of finished goods inventory management of FMCG products in the South Indian market after the implementation of Goods and Service Taxation. Masters thesis, Dublin, National College of Ireland.

[thumbnail of Master of Science]
PDF (Master of Science)
Download (911kB) | Preview


The primary purpose of this study is to investigate the method of inventory management that is followed in the fast-moving consumer goods in south India. The research is focused on south Indian states, which includes the state of Tamilnadu, Kerala, Karnataka, and Andhra Pradesh. India being a vast country and has a widespread market for Fast Moving Consumer Goods (FMCG) product selecting a particular region helped in carrying the research effectively. A qualitative methodology was chosen as the method for analyzing the data. The primary data collected from the participants through interviews were content analyzed and the conclusion was drawn. The participants for this study were particularly chosen from warehouse management and inventory controllers who have gained experience to answer the questions. Secondary research was conducted on journals, reports, newspaper, and articles. Both primary and secondary data were in line with each other supporting and complementing each other.

The study revealed that inventory management of FMCG products differ from one organization to others, but a majority of organization use floating stock to be their stand-alone inventory model. While other companies follow a hybrid model of using floating stock along with the base stock, first in – first out (FIFO) and cross-docking. The major challenge in distribution remains to be the flow of information within the distribution network. Inferred from the ground study, the implementation and the working model of enterprise resource planning (ERP) is found to be in the infant stage for the FMCG sector of south India. In the long run, for Indian FMCG flow of information needs to be streamlined to increase the efficiency. Goods and Service Tax (GST) in India has helped a lot in re-engineering the distribution network and in centralizing the warehouse that is witnessed qualitatively in the study. Business is all about the return of investment (ROI). Post GST the efficiency and the performance of the business has increased increasing the ROI. The primary and secondary data concludes the same. Along with findings, some recommendation is made for the FMCG sector for future improvements.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > Business Logistics > Supply Chain Management
H Social Sciences > HJ Public Finance > Taxation
Divisions: School of Business > Master of Science in International Business
Depositing User: Caoimhe Ní Mhaicín
Date Deposited: 22 Oct 2019 11:36
Last Modified: 22 Oct 2019 11:36

Actions (login required)

View Item View Item