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Age has a role to play in female’s frequent makeup use and their self-esteem

Kelly, Chloe (2018) Age has a role to play in female’s frequent makeup use and their self-esteem. Undergraduate thesis, Dublin, National College of Ireland.

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Aims: The aims of this study was to investigate whether there was a relationship between self-esteem and a how many times a week the individual wears makeup. Women who have lower self-esteem and are younger are more likely to wear makeup more often than older women.

Method: There were 150 female participants in this study. Age range between 18 and 55. In order to test the two hypotheses, the participants filled out an online questionnaire which consisted of a demographic questionnaire and five scales. The five scales were; Contingencies of Self Worth, Miller Cox Attitude About Makeup Scale, Modified Cash Cosmetic Use Inventory, Rosenberg Self-Esteem Scale and The Social Self-Esteem Inventory.

Results: There was a negative correlation between the individual’s self-esteem levels and how often they wear makeup throughout the week. There was also a negative correlation and no cause and effect between women who have lower self-esteem being younger and wearing makeup more often than those who have higher self-esteem and are older.

Conclusion: Results are not in line with previous research. This study is novel within this research area allowing for novel results with the addition of age being a variable in the hypotheses.

Item Type: Thesis (Undergraduate)
Subjects: B Philosophy. Psychology. Religion > Psychology
Divisions: School of Business > BA (Honours) in Psychology
Depositing User: Caoimhe Ní Mhaicín
Date Deposited: 23 Oct 2018 08:37
Last Modified: 23 Oct 2018 08:37

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