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A study reviewing passenger behaviour and perspectives with respect to air travel demand after COVID-19

Stratelou, Despoina (2021) A study reviewing passenger behaviour and perspectives with respect to air travel demand after COVID-19. Masters thesis, Dublin, National College of Ireland.

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Abstract

The COVID-19 pandemic has had a major impact on the global airline business with continuous travel restrictions imposed by national governments causing significant fall in passenger air travel demand (IATA, 2020). For as long as COVID-19 remains a health risk, passenger confidence will be dramatically impacted with issues such as health concerns, fear and lower levels of household income all inevitably affecting air travel demand (Suau-Sanchez et al., 2020).

The purpose of this study was to identify differences in the type of passengers willing to travel by air after COVID-19. This research also explored how the reduced national government restrictions combined with the vaccination rollout have affected passengers’ decision to travel by air. The study compared different groups of passengers with factors identified to affect passengers decisions to travel by air in a need to identify behavioural differences between demographic groups.

A quantitative method was selected as appropriate and a portion of the population answered an online questionnaire, out of which 283 responses were collected, variables were created and analysed, measuring and statistically explaining the relationship between the factors affecting passengers in resuming air travel and identifying any differences between demographic groups such as gender, level of education, marital status and age groups using SPSS and a nonparametric Kruskal-Wallis H test.

Our research identified differences in passenger behaviour between single and married or in a civil relationship participants as well as between age groups 18 to 34 years old and 35 years old and above. No differences in groups of gender or level of education were recorded. It was also determined that lifted government restrictions combined with the vaccination rollout has not affected passengers positively regarding resuming air travel. We hope that this paper provides insight in demographic differences and passengers’ willingness to resume air travel leading to further studies monitoring passenger behaviour after COVID-19 in a need to recover air travel demand.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HE Transportation and Communications
H Social Sciences > HF Commerce > Marketing > Consumer Behaviour
Divisions: School of Business > Master of Science in Management
Depositing User: Clara Chan
Date Deposited: 16 Feb 2022 11:40
Last Modified: 16 Feb 2022 11:40
URI: http://norma.ncirl.ie/id/eprint/5448

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