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Understanding the strategy making process: A descriptive case study in a software start-up in Dublin

Molina Ramirez, Virginia (2021) Understanding the strategy making process: A descriptive case study in a software start-up in Dublin. Masters thesis, Dublin, National College of Ireland.

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Abstract

The term strategy has undergone different interpretations along time, especially since it has been adopted in the business world. One of the main reasons for discussion around the term has been how strategy is formed in the organizations. Two main and opposed views exist in this matter: on one hand, a sector of scholars affirms that strategy is the plan that allows the firm to reach its goal; on the other hand, another sector, headed by Mintzberg, defends the fact that strategy is the result of a learning process that is alive within the firm and develops thanks to the decisions and actions that emerge without planning. Following Mintzberg´s view, the aim of this thesis is to understand if and how this theory can be applied to a real-world case.

For this research, a descriptive case study methodology has been chosen, which allows to gain a deeper understanding on the topic. The subject under study, Start Up ltd, has been chosen from a highly competitive environment as it is the software industry in Dublin. The results of such study have highlighted how the company has survived thanks to a flexible approach to strategy, confirming that, in this specific case, Mintzberg’s model perfectly explain the strategic evolution of the firm. The study leaves open to further research the investigation of a wider sample, which may allow to create or update the theory.

Item Type: Thesis (Masters)
Subjects: D History General and Old World > DA Great Britain > Ireland > Dublin
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > I.T. Industry
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Strategic Management
Divisions: School of Business > Master of Science in Management
Depositing User: Clara Chan
Date Deposited: 14 Feb 2022 18:12
Last Modified: 14 Feb 2022 18:12
URI: http://norma.ncirl.ie/id/eprint/5439

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