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Selfie or Selfish? The Relationship Between Social Media Use and Narcissism Levels

Kelly, Laura (2021) Selfie or Selfish? The Relationship Between Social Media Use and Narcissism Levels. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

The present study sought out to examine the relationship between social media use and narcissism levels. Research on this topic has become increasingly more popular in the last number of years, especially in the rise of people using social media in their daily lives. The current study aimed to expand on past research. The three main
hypotheses for this study were (1) High social media use is related to higher levels of narcissism, (2) There is a gender difference in how social media effects levels of narcissism, and (3) Different social media sites are related to higher narcissism levels. A total of 196 participants took part in an online survey containing questionnaires on their daily social media use, narcissism levels, and selfie taking and posting habits. Pearson’s correlations presented no significant relationships between social media use and narcissism, as well as no significant relationships between selfie taking habits and narcissism. T-Tests found no significant relationship between gender and narcissism, although there was a significant relationship between gender and social media use. Finally, a standard multiple regression revealed that narcissism can be predicted by both social media use and gender combined. Implications and suggestions for future research are discussed.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Narcissism; Social media; Social media use; Gender differences; Selfie taking; Social media sites
Subjects: B Philosophy. Psychology. Religion > Psychology
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks
Divisions: School of Business > BA (Honours) in Psychology
Depositing User: Clara Chan
Date Deposited: 12 Aug 2021 13:52
Last Modified: 16 Sep 2021 15:17
URI: http://norma.ncirl.ie/id/eprint/4943

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