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An Exploratory Study Into The Role Of The Leadership Position In Establishing Innovation Within The Retail Environment

Congdon, Brian (2020) An Exploratory Study Into The Role Of The Leadership Position In Establishing Innovation Within The Retail Environment. Masters thesis, Dublin, National College of Ireland.

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Abstract

This study was undertaken to explore the role leadership has in establishing innovation within the retail environment. The use of relevant academic literature was used to identify areas for exploration. The relationship between the innovation process and the strategic objectives of the organisation provided an opportunity for a narrative to be explored. The study aims to use the subjective experiences of retail sector employees to understand their interpretations of the leadership role and innovation.

The researcher developed a framework using key elements of the Componential Model of Creativity by Amabile (1988) which provided a consistent structure throughout the study. A qualitative research approach was undertaken and the rationale for this method is presented. The research philosophy was interpretive in nature consisting of semi structured interviews with five participants with varying roles in retail. Using thematic analysis, four themes emerged from the interviews which are outlined below:

• Leadership Style
• Motivation
• Organisational Culture
• Creativity

Several sub-themes emerged through the main themes. The researcher found the themes were significant due to their role in the innovation process within the participants respective organisations. The findings are discussed in conjunction with relevant literature with practical recommendations for retail organisations to establish innovative behaviours included in the study. The limitations of a small-scale study are also presented.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HM Sociology > Leadership
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Leadership

H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Retail Industry
Divisions: School of Business > Master of Business Administration
Depositing User: Dan English
Date Deposited: 17 Feb 2021 17:37
Last Modified: 17 Feb 2021 17:37
URI: http://norma.ncirl.ie/id/eprint/4790

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