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The Impact of Cultural Differences on the Internationalisation of Multinational Enterprises (MNEs): A Case Study of MTN Nigeria.

Okeakwalam, Jessica Ifeoma (2020) The Impact of Cultural Differences on the Internationalisation of Multinational Enterprises (MNEs): A Case Study of MTN Nigeria. Masters thesis, Dublin, National College of Ireland.

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Abstract

The purpose of this research is to analyse the effect of culture on Internationalisation of a large multinational enterprise in Nigeria, a case study of MTN Nigeria. This study aims at contributing to international business research by clarifying how organisations overcome differences in culture, beliefs and assumptions in order to gain competitive advantage in foreign markets. This study aims at addressing knowledge development in Internationalisation of Multinational firms. It also elaborates on Hofstede theory, with in depth analysis of traditional theoretical arguments for analysing cultural impact, in international marketing of Multinational enterprises.

The study examines culture using Hofstede cultural dimensions with reference to the elements of culture and their impact on Internationalisation and analyses the Internationalisation process using Uppsala model. The study further describes the research methodology by using a semistructured interview method to carry out research with simple random sampling technique. This is a qualitative study, having the sample size of ten respondents which will include the management staff of MTN Nigeria.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Diversity
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Multinational Industries
Divisions: School of Business > Master of Science in International Business
Depositing User: Dan English
Date Deposited: 11 Feb 2021 10:58
Last Modified: 11 Feb 2021 10:58
URI: http://norma.ncirl.ie/id/eprint/4737

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