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Mobile Banking Adoption: An Exploration of The Behavioural Intention of Consumers in Ireland

McGovern, Philip, Lambert, Jonathan and Verrecchia, Michael (2019) Mobile Banking Adoption: An Exploration of The Behavioural Intention of Consumers in Ireland. Journal of Accounting and Finance, 19 (8). pp. 11-30. ISSN 2158-3625

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Official URL: http://dx.doi.org/10.33423/jaf.v19i8.2614

Abstract

This paper investigates mobile banking adoption in Ireland and identifies constructs that influence consumers’ behavioural intentions to adopt mobile banking. A survey tested relationships between proposed factors and consumers’ behavioural intentions. Findings indicate perceived trust, perceived usefulness and compatibility are important influencing factors on consumers’ behaviour. The paper concentrates on six factors affecting behavioural intention to adopt mobile banking. There is a high probability that consumers adopt mobile banking if it is compatible with beliefs, values and, lifestyle experiences. Few studies addressed mobile banking applications on mobile devices in developed nations, nor explored reasons for/against mobile banking adoption in Ireland.

Item Type: Article
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
H Social Sciences > HF Commerce > Marketing > Consumer Behaviour
H Social Sciences > HG Finance > Banking > E-banking
Divisions: School of Business > Staff Research and Publications
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 22 Jan 2020 14:54
Last Modified: 22 Jan 2020 14:54
URI: http://norma.ncirl.ie/id/eprint/4128

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