NORMA eResearch @NCI Library

Comparative studies of consumer-buying behaviour towards private health insurance policy: An empirical evidences of Nigeria and Ireland

Akindele, Peter (2019) Comparative studies of consumer-buying behaviour towards private health insurance policy: An empirical evidences of Nigeria and Ireland. Masters thesis, Dublin, National College of Ireland.

[img]
Preview
PDF (Master of Science)
Download (2MB) | Preview

Abstract

Private health insurance (PHI) is a type of insurance taken up voluntarily and paid for privately either by individuals or by employers on behalf of individuals. Over the years, Health insurance policies have received valuable attentions from private and public researchers because of its invaluable contributions to the economy. However, much work has not been done linking customers buying behaviors to private health insurance purchase in developed and developing economies. This concepts form the basis of this study, which aims to give theoretical explanations to customer buying behavior towards private health insurance in Nigeria and Ireland. This was formulated by 5-point alternate hypotheses (Ha), developed from the literatures thus producing the results which complement the research topic. The methodology makes use of quantitative and qualitative data collections by the use of questionnaires and focus group respectively among residents of Nigeria and Ireland. This study therefore, established that all investigated objectives of this research has been fulfilled and the alternate hypotheses have been accepted. The result of this research led to a conclusion that, irrespective of the countries, customer-buying preferences are generally similar with little variations from external factors such as pestle analysis. Aside that, price, comprehensive coverage, income, recommendations, promotions and discounts are the major determinants of customer buying behaviours towards private health insurances policy as shown in this study.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > Marketing > Consumer Behaviour
R Medicine > Healthcare Industry
H Social Sciences > HG Finance > Insurance
Divisions: School of Business > Master of Science in International Business
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 22 Oct 2019 12:12
Last Modified: 22 Oct 2019 12:12
URI: http://norma.ncirl.ie/id/eprint/3997

Actions (login required)

View Item View Item