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Items where Author is "Mesquita Carvalho de Sá, Mariana"

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Thesis

Mesquita Carvalho de Sá, Mariana (2020) The acculturation effects on immigrants’ engagement with a brand: An exploratory study of cultural transition, associated with geographic location change, and its influences on consumer purchase decision towards a branded alcoholic drink. Masters thesis, Dublin, National College of Ireland.

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