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McGeever, Shauna (2019) Guilt Proneness and Charitable Behavior in Ireland. Undergraduate thesis, Dublin, National College of Ireland.
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Abstract
Prosocial behavior has continued to engage researchers in efforts to determine why people demonstrate helping behaviors towards others with seemingly no benefit to the self. The relative contribution of empathy and guilt proneness to prosocial behavior as a whole and more specifically charitable behavior was analyzed among individuals residing in Ireland, a population that has proven highly generous to charitable organizations. This study utilized the Guilt Proneness Scale (GASP) alongside the Toronto Empathy Questionnaire among a sample of 78 individuals and conducted hierarchical multiple regression analyses to examine the motivations and mechanisms underlying these behaviors. It was found that empathy proved highly predictive of both prosocial behavior and more specifically charitable behavior. Guilt proneness on the other contrary failed to contribute to this model at a notable level. However, when gender differences in this area was assessed it was found that female participants demonstrated greater levels of proneness to guilt than males and this trait proved predictive of prosocial behavior among this section of the sample. It was proposed that, with the exception of increased effects among female individuals, guilt motivated campaigns to encourage prosocial behaviors such as charitable support may not be as effective as previously hypothesized and that empathy- altruistic based campaigns may insight higher levels of prosocial behavior.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | B Philosophy. Psychology. Religion > Psychology H Social Sciences > HV Social pathology. Social and public welfare > Charity Organisations |
| Divisions: | School of Business > BA (Honours) in Psychology |
| Depositing User: | Caoimhe Ní Mhaicín |
| Date Deposited: | 04 Jun 2019 13:07 |
| Last Modified: | 04 Jun 2019 13:07 |
| URI: | https://norma.ncirl.ie/id/eprint/3807 |
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