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An Investigation into the adoption of technology among breeders in the Irish Thoroughbred Industry and the factors which affect their decision

O’Donnell, Anthony (2021) An Investigation into the adoption of technology among breeders in the Irish Thoroughbred Industry and the factors which affect their decision. Masters thesis, Dublin, National College of Ireland.

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Abstract

Digitalisation is spreading across most industries at a rapid pace and therefore it has never been more significant for an industry to understand the adoption process and the factors which affect it. The Irish thoroughbred industry (ITI) is an industry which has seen advancements in technology in recent years and this has enabled it to remain competitive with its national and international competitors. This industry generates a significant return to the rural economy with an annual contribution which has been independently valued at €1.84bn, supporting directly and indirectly almost 29,000 jobs (Horse Racing Ireland, 2019).

The purpose of this research is to gain a better understanding of the factors which affect technology adoption through analysing the views of Irish thoroughbred breeders. Understanding these factors will assist industry bodies when putting in place new structures, which will encourage technology adoption, with the aim of improving efficiency across the industry stakeholders.

A qualitative approach using semi structured interviews were chosen to achieve the research objectives. A conceptual model was developed from existing literature from which the interview questions were drafted. The four factors influencing technology adoption in the Irish thoroughbred industry were identified as (i) personality, (ii) social, (iii) digital inclusion, (iv) organisational. This research showed that personality and social factors are significant determinants in technology adoption while digital inclusion and organisational factors are only relevant in specific cases.

Item Type: Thesis (Masters)
Subjects: T Technology > T Technology (General)
S Agriculture > SF Animal culture > Horses > Horse Sport > Horse Racing
D History General and Old World > DA Great Britain > Ireland
Divisions: School of Business > Master of Business Administration
Depositing User: Clara Chan
Date Deposited: 28 Jan 2022 14:47
Last Modified: 28 Jan 2022 14:47
URI: http://norma.ncirl.ie/id/eprint/5373

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