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Effects of Organisational Support and Innovation Culture on AI Adoption

Rizk, Blake (2020) Effects of Organisational Support and Innovation Culture on AI Adoption. Masters thesis, Dublin, National College of Ireland.

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Abstract

Artificial Intelligence (AI) has emerged as a robust approach to the improvement and enhancement of organisations’ performance and productivity. This research aims to investigate the effects of organisational and innovation culture on technology adoption with a specific focus on AI. Five professionals from the Irish National Transport Authority (NTA) were interviewed via a voice recording application for primary data collection. Thematic analysis has been applied in the findings of the study for qualitative analysis. Findings indicate that AI adoption in businesses is dependent on organisational culture, and efficient adoption is required to be promoted through innovative culture development. Five major themes generated in the study include AI in the business of the NTA, strategies and factors to drive adoption of AI, organisational and innovation culture influence on AI, business functions and employee performance, and future risks due to AI adoption. Study findings conclude that the NTA has developed an innovative organisational culture which has resulted in the promotion of efficient AI adoption as well as four-fold improvement in the organisational performance and productivity.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce
T Technology > T Technology (General)
Divisions: School of Business > Master of Business Administration
Depositing User: Dan English
Date Deposited: 23 Feb 2021 09:43
Last Modified: 23 Feb 2021 09:43
URI: http://norma.ncirl.ie/id/eprint/4799

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