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Modelling your own business: The qualitative study on the adhesion of brazilian cold porcelain artisan to the individual microentrepreneur (MEI) to overcome informality

Berguerand de Melo, Einstein (2020) Modelling your own business: The qualitative study on the adhesion of brazilian cold porcelain artisan to the individual microentrepreneur (MEI) to overcome informality. Masters thesis, Dublin, National College of Ireland.

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Abstract

This study aims to understand how the individual micro entrepreneur craftsman in cold porcelain faces the challenges of entrepreneurship amidst the economic scene of instability and insecurity in Brazil. The importance of the purpose of this study is to analyse how well the individual microentrepreneur (MEI) understands what the MEI program has to offer and how the Brazilian government has encouraged informal entrepreneurs to become formal entrepreneurs. We assume that the artisanal microentrepreneurs are unaware the program, are unaware of the advantages and benefits available to them. This research is carried out to identify what informal entrepreneurs do not know about the program and how the government and institutions that develop the MEI program can review and adjust their methods to help these entrepreneurs to formalize your company. The research was done using the qualitative data analysis methodology. The data were collected through a semi-structured in-depth research and analysed by the criteria of grounded theory.

Keywords: MEI, Entrepreneurship, informality, artisan, cold porcelain.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HB Economic Theory > Entrepreneurship
H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions: School of Business > Master of Science in Entrepreneurship
Depositing User: Dan English
Date Deposited: 16 Feb 2021 11:58
Last Modified: 16 Feb 2021 11:58
URI: http://norma.ncirl.ie/id/eprint/4776

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