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Business model innovation of platform startups in the context of Digital Transformation

Belolipetskaya, Evgeniya (2019) Business model innovation of platform startups in the context of Digital Transformation. Masters thesis, Dublin, National College of Ireland.

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Abstract

This paper explores the practical side of business model innovation by examining how a platform startup introduces changes into its business model design. Business Model Canvas is used as a theoretical framework enabling to visualise the nature and dynamics of changes introduced by a platform startup. Grounded in the vast data gathered from existing theoretical perspectives and case study analysis, the thesis develops the understanding of the distinctive features of platform startup business model innovation, namely the simultaneous alteration of three business model dimensions: value creation, delivery, and capture; the high level of consumer centricity based on customer co-creation and a proactive outward-looking approach; and managers’ ability to recognize the need to introduce innovations.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Competition > Competitive Advantage
H Social Sciences > HF Commerce > Electronic Commerce
H Social Sciences > HD Industries. Land use. Labor > New Business Enterprises
Divisions: School of Business > Master of Science in International Business
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 22 Oct 2019 14:56
Last Modified: 22 Oct 2019 14:56
URI: http://norma.ncirl.ie/id/eprint/4004

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