Non-Practice of Theoretically Based Marketing in Small Business - Issues Arising and Their Implications

McCartan-Quinn, Danielle and Carson, David (1994) Non-Practice of Theoretically Based Marketing in Small Business - Issues Arising and Their Implications. In: Marketing Education Group Conference, July 1994, University of Ulster, Coleraine, Northern Ireland. (Submitted)

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Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > HF Commerce > Marketing H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions:	School of Business > Staff Research and Publications
Depositing User:	Caoimhe Ní Mhaicín
Date Deposited:	07 Nov 2017 12:31
Last Modified:	07 Nov 2017 12:31
URI:	https://norma.ncirl.ie/id/eprint/2762

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