The Role of Franchising on Industry Evolution: Assessing the Emergence of Franchising and its Impact on Structural Change

Beere, Rosalind (2017) The Role of Franchising on Industry Evolution: Assessing the Emergence of Franchising and its Impact on Structural Change. Palgrave Macmillan. ISBN 9783319490632

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Abstract

The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Evolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry’s structure from one of fragmentation to one of consolidation.

Item Type:	Book
Subjects:	H Social Sciences > HF Commerce > Franchising H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Strategic Management
Divisions:	School of Business > Staff Research and Publications
Depositing User:	Caoimhe Ní Mhaicín
Date Deposited:	09 Jun 2017 10:21
Last Modified:	09 Jun 2017 10:21
URI:	https://norma.ncirl.ie/id/eprint/2557

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